Copywriting Tips to Increase Sales
In a recent webinar from the Target Marketing Group (sister unit of Catalog Success), copywriting veteran Bob Bly offered his top secrets on how to use copy to increase sales for both B-to-C and B-to-B marketers alike. Here’s a recap of Bly’s presentation.
“Next to the list,” Bly said, “the offer is the most important part of a promotion.” Offers consist of the following elements:
- Companies:
- Target
- People:
- Bob Bly
- Joe Keenan
Related Content
Comments
