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Brian Horakh
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Social was a waste. Consumers often don’t socially announce what they've purchased for friends and family. Retailers that heavily depended on Twitter and Facebook messages to get the word out lost big. The lesson learned? A lot of people are too busy during the holidays to spend time creating or consuming social content. During the holidays, staying in front of consumers with more traditional media such as online newsletters or even direct mail can be more successful.
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Brian Horakh
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