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Brian Horakh
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Don't wait for Cyber Monday. More than half of Christmas sales should be finished by Thanksgiving. Those merchants who opt to hold out for Cyber Monday miss the window. Make it clear to consumers that special Christmas deals are only available while supplies last. Offer free or heavily discounted shipping on multiple-item orders before Thanksgiving and through Cyber Monday, then switch to discounts on select single-item, expedited purchases through the last possible shipping day. Evolve messaging throughout the month of December, and stay in front of consumers with fresh content.
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Brian Horakh
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