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Brian Horakh
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Merchants who were in continual contact with prospects throughout the year with special offers via email, Facebook and Twitter did far better than those who sent out a few random "Remember us?" emails at the holidays. It proves the old adage that hit-and-run marketing doesn't work — even online. If the only newsletter that was sent all year was "Black Friday Deals" or "Cyber Monday Deals," it had almost no impact.
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Brian Horakh
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