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Brian Horakh
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In 2011, incorporate more follow-on marketing. It's a hidden gem that's frequently overlooked by many companies. Just announcing things like sales, site updates or other news tidbits will keep SMBs in front of consumers and build the level of trust necessary to make them more likely to purchase and refer friends. The size of the discount is almost irrelevant; if the frequency isn't there, it probably won't matter.
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Brian Horakh
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