Cataloging Hot Spots

Why are specific pages hot?

Here’s why each hot spot is hot:

• Most readers will start browsing our catalog at the front (making the opening spread our hottest spot).

• A large number of readers will also look at their names on the address label (making the back cover our second-hottest spot).

• A smaller but still significant number of customers will notice any page where the catalog naturally “falls open” (making pages beside the order form or other bind-ins our third- and fourth-hottest spots).