Cataloging Hot Spots

Hot spots have a higher percentage of uncommitted viewers than the other pages in your catalog—that’s why they’re hot, because they’re noticed even by people who have little interest in the rest of your catalog. And your bestselling products are popular for the same basic reason: they’re appealing to the largest possible cross-section of people. So offering your broadest-appeal products on the pages being viewed by the widest variety of viewers makes sense.