Cataloging Hot Spots

volume) plus, if there’s space, an “easy sell” bestseller.

• Order form split: relevant lower-cost bestsellers.

• Other bind-in pages: a smaller catalog will probably not have other bind-ins.

• Closing spread: secondary bestsellers.

For a non-technical business-to-business cataloger:

• Opening spread: very clear explanation of the “unique selling proposition,” including a look at the bestselling products/services offered. For most b-to-b catalogers, a clear text-based explanation up front is vital to making the sale.