Cataloging Hot Spots

So you think you’re creating and mailing a 64-page catalog?

Actually, for more than 90 percent of your recipients you’re mailing just a seven-page catalog. Specifically:

• They’ll glance at your cover (one page)

• They’ll flip the book open and glance at your opening spread (two more pages).

• As they riffle, your catalog will fall open at the order form, and they’ll notice the facing page (one more page).