Catalogers Speak Out, Part 2 of 2
By
Joe Keenan
and Catalog Success
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* lower response rates;
* we’ve generated new customers via magazine ads and our Web site;
* decreased circ in Web-buying segments;
* we weren’t mailing last year, but are now;
* decreased acquisition circulation to hedge against challenging economy and rising costs;
* more names added to our mailing database;
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- Joe Keenan
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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