Catalogers Speak Out, Part 2 of 2

* housefile increase;

* buying more lists;

* more interest in our product offerings;

* due to our lifetime value, we had to decrease circ to meet our profit target;

* economy — lower sales meant less investment dollars available;

* significant increases in expense: postage, paper, ink and fuel surcharge increases have forced us to cut some marginal circulation. Consumers don’t seem to be spending as much, which has also caused us to re-evaluate our acquisition efforts;