Catalogers Speak Out, Part 2 of 2
By
Joe Keenan
and Catalog Success
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* housefile increase;
* buying more lists;
* more interest in our product offerings;
* due to our lifetime value, we had to decrease circ to meet our profit target;
* economy — lower sales meant less investment dollars available;
* significant increases in expense: postage, paper, ink and fuel surcharge increases have forced us to cut some marginal circulation. Consumers don’t seem to be spending as much, which has also caused us to re-evaluate our acquisition efforts;
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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