Catalogers Speak Out, Part 2 of 2
By
Joe Keenan
and Catalog Success
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* improved prospecting techniques;
* higher paper and postage make mailing to marginal customers/lists unprofitable;
* combating postal increases, less prospecting due to the current poor economic conditions;
* decreased circ to spend more money on our Web site;
* added more products, increased advertising in magazines for catalog request purposes;
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- Joe Keenan
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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