Catalogers Speak Out, Part 2 of 2

Last week, in the first part of our coverage of the Catalog Success Latest Trends Report (which will appear in the October issue of Catalog Success, out this week), we ran some of the feedback we received from the quarterly survey we produce in conjunction with multichannel marketing ad agency Ovation Marketing. In particular, last week’s feedback represented how catalogers responded to several questions on mailing and marketing practices affecting their industry. This week, we bring you more feedback, with respondents’ thoughts on why catalog circulation levels have changed this year compared to last year.