Camuto Group has acquired Sole Society, a shoe and apparel online retailer. The move is part of Camuto Group’s digital commerce expansion and strategy of enhancing category offerings and continuing to build on its strong accessories platform through extensions in apparel and other key classifications. The acquisition also expands Camuto Group’s reach — Sole Society merchandise will be sold at Nordstrom stores and on Nordstrom.com.
Total Retail’s Take: This is Camuto Group’s first digital acquisition, and the partnership with Sole Society will help grow its e-commerce business. Sole Society, previously owned by Nordstrom, also benefits from this partnership — the retailer will now have a global reach and more resources for growth.