6 Steps to a Successful Customer Incentive Program

4. Give consumers choice in their rewards. Empower consumers with brand-driven choices, from gift cards to prepaid cards to additional products and services. Your customers gain more control of their experience and you can give them an incentive to come back in-store or online to spend their rewards, creating a positive cycle of customer satisfaction and retention. The end result is a significantly enhanced customer experience and a sustainable, profitable marketing model for you.