6 Steps to a Successful Customer Incentive Program
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Peter Albers
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5. Analyze results and track performance. Don't be left in the dark any longer; take advantage of the data you capture and gain deeper insight into campaign progress and efficiency. Analytics tools allow you to make informed marketing decisions and execute campaigns based on actual, detailed customer behavior. Leverage the data customers give you with their every interaction — in-store or on your website — across social networks and on mobile devices to help you not only assess your program's effectiveness, but also to direct you towards the most profitable marketing decisions.
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Peter Albers
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