6 Steps to a Successful Customer Incentive Program
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Peter Albers
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Retailers have the opportunity to take advantage of new and improved ways to capture and build customer loyalty, developing stronger relationships and driving increased sales. When deployed thoughtfully, consumer incentive programs have enormous power to prevent price-conscious shoppers from slipping away to a competitor. In short, an incentive program can act like an insurance policy, helping you ensure your best customers buy more and buy more often.
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Peter Albers
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