6 Steps to a Successful Customer Incentive Program
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Peter Albers
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2. Define strategy and develop a long-term vision. Are you unsure of where to start or what the best options would be for your company? Seek the expertise of a professional and knowledgeable incentive company that can provide guidance, resources and reward recommendations customized for your company. This expertise can also help keep the elements of your program in check. With the flexible programs offered by many loyalty/marketing service providers, a "walk before you run" strategy can be built into your plans.
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Peter Albers
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