6 Steps to a Successful Customer Incentive Program

For example, something as simple as running a rebate promotion can be a great way to deliver value to your customers as well as a means of encouraging them to sign up for your email marketing and/or loyalty program.

3. Use internet tools to power your program and connect with your customers. Nearly all of your customers use the internet, many of them while shopping in your stores. An online/mobile "rewards center" gives your customers a one-stop shop for reward management, and is another great marketing opportunity for your brand. Such reward center portals are offered by numerous loyalty marketing companies as part of their platform.