Building Circulation for New Magazines (933 words)

What kinds of lists did Brill's Content rent to build its house file?

Jordan explains, "Our list focus has been on [what] can best be described as 'readers.' This includes a wide variety of lists including The New Yorker, Vanity Fair, Book of the Month Club, The Atlantic Monthly, Wired, Fast Company. We have also had success with book-buying lists and fund-raising lists," he says.