Building Circulation for New Magazines (933 words)

Stuart R. Jordan, president of Circulation Specialists in Westport, CT, the clearing house for Brill's Content's circulation efforts, points out, "Brill's Content was conceived at the beginning as a broad consumer publication. Our target reader is well read with a strong interest in the events going on in the world. They are highly educated, affluent and very active in the new technologies." Jordan knows because, "To date, we have done both focus groups and surveys to better understand our readers."