WESTPORT, Conn., Sept. 18, 2012 /PRNewswire/ -- Field & Stream Licenses ("Field & Stream") today announced that it has signed an agreement with Dick's Sporting Goods ("Dick's") to sell to Dick's the intellectual property rights to the Field & Stream...
Westport
Last year was a tough one for magazine circulation. Direct mail response rates, stampsheet performance and newsstand sales were down in 1998, according to the 1999 CircTrack industry survey published in August by Capell-Jones. Yet CircTrack deals mostly with established magazines. How does a new magazine gain a foothold in this tough environment? E. Daniel Capell, editor of the report, says, "There are really two ways to launch these days: Try it on the newsstand or do acquisition mailings." In June 1998, publisher Steven Brill (of The American Lawyer magazine and Court TV fame) launched Brill's Content. Its start-up strategy comprised many
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