The focus of this year's Direct Marketing Association Annual Conference & Exhibition was reflected in its title, The Global Event for Data-Driven Marketers. That focus on data-driven marketing was evident throughout the show. The seminars were packed and a majority of the talks had a focus on and link to how direct marketers manage and use vast streams of multichannel data. Keynote speaker Nate Silver, who rose to fame with his incredibly precise predictions of the 2012 presidential election, reflected on the reliance that marketers have on data and the value of knowing how to use and interpret data correctly.
Welcome to Retail Online Integration's annual Resource Guide. This special section offers all the crucial details, company information, contact numbers and addresses of product and service providers to the cross-channel retail industry.
Coming on the heels of the downcast ACCM conference in New Orleans, the American Catalog Mailers Association's (ACMA) National Catalog Advocacy & Strategy Forum offered the 50 or so attendees on hand some potential relief and plenty of optimism.
Last year was a tough one for magazine circulation. Direct mail response rates, stampsheet performance and newsstand sales were down in 1998, according to the 1999 CircTrack industry survey published in August by Capell-Jones. Yet CircTrack deals mostly with established magazines. How does a new magazine gain a foothold in this tough environment? E. Daniel Capell, editor of the report, says, "There are really two ways to launch these days: Try it on the newsstand or do acquisition mailings." In June 1998, publisher Steven Brill (of The American Lawyer magazine and Court TV fame) launched Brill's Content. Its start-up strategy comprised many