Building Circulation for New Magazines (933 words)

Finding Lists That Deliver

Steven Brill was quoted in a January 25, 1999, article in The New York Times ("Brill's Discontent" by Alex Kuczynski) as saying that his audience consists of media "enthusiasts," not just media professionals.

Paradysz Matera & Co. and The Millard Group are the Brill's Content list brokers. The current data card from Millard, the magazine's list manager, describes it this way: