‘Black Thursday’ Shopping: The Uninvited Guest at Thanksgiving?
It's hard to believe we're less than a month away from Thanksgiving. Over the last few years, retailers have opened their stores earlier and earlier on Black Friday in order to cash in on the holiday shopping frenzy. So much so that Black Friday doorbuster sales have crept — uninvited — into our Thanksgiving dinners. Big-box retailers such as Wal-Mart and Toys"R"Us have gone on record as to how opening on Thanksgiving has increased their sales drastically. But honestly, how in the world did 6 p.m. on Thanksgiving turn into the new midnight for Black Friday sales?
Brad's Black Friday website, which offers a countdown to the retail savings festivities, shared a timeline of how doorbuster sales have dramatically changed over the years. Wal-Mart and Toys"R"Us lead the pack, followed by Best Buy. Staples, Kohl's and Macy's round out the group of overbearing retailers with store opening creeping into our Thanksgiving dinners.
I'm all for the Macy's Thanksgiving Day parade, a time-honored holiday tradition, but I'm not quite ready to skip dinner to go marathon shopping. Nonetheless, I may not be considering all of the facts.
Holly Thomas, a spokesperson for Macy's, said in this MSN article that 15,000 people waited in line at the company's Herald Square store in New York City to shop on Thanksgiving last year, breaking all previous Black Friday sales records for the retailer. It was the first time Macy's opened its doors on the holiday. In addition, Wal-Mart, Target and Kohl's saw an increase in sales for the 2013 holiday season, in part aided by opening on Thanksgiving. So while I may find the idea of shopping on Turkey Day unappetizing, the fact of the matter is more and more consumers partake and look forward to shopping on the holiday.