Bed Bath & Beyond Hires Wayfair, Walmart Execs to Grow E-Commerce
Bed Bath & Beyond (BB&B) announced two new hires this week, CNBC reported. These executives will specifically be working on the brand's $3 billion e-commerce business. Jill Pavlovich, former head of exclusive brands and merchandising for Wayfair, has been hired as BB&B's senior vice president of digital commerce. Jake Griffith, previously a general manager for sports and fitness at Walmart, has been appointed vice president of product management for Bed Bath & Beyond.
CNBC reported that both Pavlovich and Griffith are expected to start working in their new roles next week. They will report to Rafeh Masood, BB&B's chief digital officer.
Total Retail's Take: Bed Bath & Beyond has been investing more time and resources on growing its digital business over the past year. This includes technology investments, such as a recent partnership with Oracle for an ERP system; launching new private-label brands, such as Nestwell; and selling off noncore assets to raise capital. Furthermore, BB&B also began remodeling its brick-and-mortar stores as it looks to further integrate its physical store network with its digital properties. These investments in the digital and e-commerce sector have extended to talent with the hiring of Pavlovich and Griffith — not coincidentally from two of the top players in the e-commerce arena.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.