Barneys New York is launching a cannabis shop in California called The High End, reports Forbes. The "cannabis lifestyle" store will open in March inside an existing Barneys Beverly Hills location. More cannabis stores are expected to appear in Barneys locations across California. The Beverly Hills store will feature an exclusive partnership with luxury cannabis brand Beboe, and will sell the brand's vaporizer pens, pastilles, and CBD assortment. The High End will also offer accessories from other upscale marijuana brands, as well as cannabis-themed jewelry. A selection of items from the cannabis shop will be available on Barneys.com.
Total Retail's Take: The cannabis industry continues to grow as a viable retail category, attracting bigger brands that want to tap into the market. Barneys New York is taking advantage of its California locations, where recreational cannabis use was legalized in 2016 for consumers over 21, to pair the growing culture trend with the brand's prestigious retail stores. The luxury brand's partnership with Beboe illustrates just how mainstream cannabis has become, and likely foreshadows similar moves from competitors that want to get their slice of the market. Other cannabis opportunities in the retail space include luxury marijuana experience brands such as MedMen, whose chief marketing officer was recently interviewed on an episode of Total Retail Talks.