Barneys New York is launching a cannabis shop in California called The High End, reports Forbes. The "cannabis lifestyle" store will open in March inside an existing Barneys Beverly Hills location. More cannabis stores are expected to appear in Barneys locations across California. The Beverly Hills store will feature an exclusive partnership with luxury cannabis brand Beboe, and will sell the brand's vaporizer pens, pastilles, and CBD assortment. The High End will also offer accessories from other upscale marijuana brands, as well as cannabis-themed jewelry. A selection of items from the cannabis shop will be available on Barneys.com.
Total Retail's Take: The cannabis industry continues to grow as a viable retail category, attracting bigger brands that want to tap into the market. Barneys New York is taking advantage of its California locations, where recreational cannabis use was legalized in 2016 for consumers over 21, to pair the growing culture trend with the brand's prestigious retail stores. The luxury brand's partnership with Beboe illustrates just how mainstream cannabis has become, and likely foreshadows similar moves from competitors that want to get their slice of the market. Other cannabis opportunities in the retail space include luxury marijuana experience brands such as MedMen, whose chief marketing officer was recently interviewed on an episode of Total Retail Talks.
Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.