B-to-B Cataloger Goes Digital
“There's a holistic view of all the products within that familiar format … which is a catalog that opens up,” White said, noting that the digital catalog is as simple to use as one in print. You just have to click to turn the page.
With its digital catalog, the Council for Economic Education hopes to attract a younger demographic of up-and-coming teachers, even those still in school themselves. “This is the wave of the future,” White said. “This is how young people are used to interacting."