Troy White

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

In a Catalog Success webinar last month, “Digital Catalogs: Expand your audience while slashing your costs,” sponsored by digital publishing services provider Nxtbook Media, Troy White, director of product marketing and sales at the Council for Economic Education, outlined how digital catalogs have become an integral part of the company's overall marketing mix. Here is the second in a two-part recap of the event, which also included a presentation from natural nutritional goods cataloger/wholesaler Shaklee.

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