B-to-B Cataloger Goes Digital

Searching for additional ways to interact with its customers, the Council for Economic Education, a B-to-B catalog/multichannel marketer of lesson plans for economics and personal finance education, decided digital catalogs were worth a shot. The company, which also markets to its customers (i.e., teachers) via a print catalog, e-commerce site, and at retail bookstores and teacher conferences, reports that nearly two years later, digital catalogs have passed its test with flying colors.