Online Retail Insights: An Old Approach to the New TJMaxx.com

This past September saw TJX quietly launch TJMaxx.com, and with it a new approach to the discount online apparel model. While the company scrapped its first foray into e-commerce eight years ago, it appears this new venture is a focused attempt to recreate the "You never know what you'll find" attraction of its brick-and-mortar business on the web — and you may be surprised by the experience it delivers.