Online Retail Insights: An Old Approach to the New TJMaxx.com
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Rew Mchugh
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In short, the inability to search by specific labels would undoubtedly put a significant amount of business at risk for most online apparel shops. In the case of TJMaxx.com, however, it simply reinforces the relationship consumers already have with the brand. While this appears to be a bold new approach to e-commerce, in reality TJX is simply applying what it's already found to work so well.
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Rew Mchugh
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