Online Retail Insights: An Old Approach to the New TJMaxx.com
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Rew Mchugh
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While their online competition continues to explore new ways of updating consumers on what brands and merchandise they offer, TJMaxx.com has built its entire shopping experience on the fact that you'll NEVER know EXACTLY what's in stock. This is where that brand equity becomes so critical. In a best-case scenario, a lesser-known commodity that asks consumers to browse through its site in the hopes of finding a deal on brand-name apparel would be met with a healthy dose of skepticism. In the worst, and probably more likely, case, you would see outright site abandonment.
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Rew Mchugh
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