Online Retail Insights: An Old Approach to the New TJMaxx.com
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Rew Mchugh
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The thrill of the unknown is what really draws so many customers to TJX stores (T.J. Maxx, Marshalls, HomeGoods). What kind of deal will they find today that wasn't there yesterday and is simply too good to last until tomorrow? TJX has successfully applied this model across its retail properties in the U.S. While TKMaxx, T.J. Maxx's U.K. counterpart, has had its own e-commerce site for a number of years, it's always remained exclusive to European customers. With the launch of the new TJMaxx.com, TJX has taken the first step in bringing this unique shopping experience to U.S. online consumers.
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Rew Mchugh
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