Online Retail Insights: An Old Approach to the New TJMaxx.com
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Rew Mchugh
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By making TJMaxx.com a virtual extension of its physical stores, TJX has essentially erased the possibility of customer reprisals. At its core, the shopping experience is the same online as in-store. T.J. Maxx is delivering what its customers already expect from the company. The overall user experience could benefit from some of the upgrades I discussed in last month's article, but the parallels between the in-store and online T.J. Maxx experience, often so hard to replicate, are here in spades.
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Rew Mchugh
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