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Joe Keenan
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Add in the fact that deploying the Coupons at Checkout app requires no extra work for the retailer (i.e., no reworking of the code on your checkout page is necessary), and it seems to be a no-brainer. At least for brands that are promotional in nature, such as Victoria's Secret, Target and American Eagle, which all offer the service to their online shoppers.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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