
By
Joe Keenan
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Ease of Adoption Attractive to Brands
"There's literally zero work required of the retailers," says Marc Mezzacca, creator of Coupons at Checkout, in regards to what retailers have to do to make the coupon codes appear on their website. "As long as they have a promotion code box, Coupons at Checkout will identify it automatically [and place the appropriate coupons]. If codes aren't displaying, we take care of it on our end."
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