Prospecting: Adam & Eve Goes Mainstream in Attempt to Find More Customers

In a departure from its modus operandi when it comes to marketing its brand, racy adult products cross-channel retailer Adam & Eve has taken its message mainstream. Beginning on Aug. 15 and running through Oct. 15, the edgy brand's ads are appearing on CBS' "Super Screen," a 26′ x 20′ state-of-the-art, full-motion, full-color screen in Times Square. The ads have been scheduled to run once an hour.