Industry Eye: Case Study - Sea Bear

Problem: SeaBear, a direct seller of smoked salmon and other specialty seafood, sought to upgrade its outdated e-commerce site to jump-start online sales.
Solution: Completely redesigned its site.
Results: Web-placed sales have nearly doubled compared to the old site, representing 40 percent of the company’s overall sales. Throughout its 52-year history, Anacortes, Wash.-based SeaBear has forged lengthy relationships with customers. Nevertheless, a few years ago the company realized it couldn’t stand still and expect to remain relevant. Already a successful catalog marketer, SeaBear knew greater growth potential lay online.