Problem: SeaBear, a direct seller of smoked salmon and other specialty seafood, sought to upgrade its outdated e-commerce site to jump-start online sales. Solution: Completely redesigned its site. Results: Web-placed sales have nearly doubled compared to the old site, representing 40 percent of the company’s overall sales.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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