Soar

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Problem: SeaBear, a direct seller of smoked salmon and other specialty seafood, sought to upgrade its outdated e-commerce site to jump-start online sales. Solution: Completely redesigned its site. Results: Web-placed sales have nearly doubled compared to the old site, representing 40 percent of the company’s overall sales.

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