A Curriculum for Cross-media Cataloging (912 words)

Using the content management solution in 1999 for Frey Elements and Frey Scientific catalogs, product/merchandise managers entered copy into the B•media database. In 2000, managers need only update the information in the database, rather than input all new text, as had been done previously.

Now, the managers retrieve the text and low-res images from the database to build a catalog structure that can be imported into the QuarkXPress layout using the B•mediaXT QuarkXTension. The graphics department simply refines the layout and prepares the files for production. Prepress vendor Flying Color Graphics, a Pontiac, IL-based company owned by Applied Graphics Technologies (AGT) swaps in the high-res images for printing at Banta's Menasha, WI, plant.