A Curriculum for Cross-media Cataloging (912 words)

Reaping the Rewards

B•media has helped Frey reduce production cycle time, facilitate content repurposing and cross-media production automation and eliminate redundancy, Bruck says. "It's hard to quantify on the print side now, but B•media really streamlined the e-commerce process," she comments. "We'll really see the difference next year. We have all our basic information in place; we could start working on our next catalog today.