A Curriculum for Cross-media Cataloging (912 words)

In 1999, SSI invested in the B•media digital content management solution from Banta Integrated Media of Cambridge, MA, to form part of that infrastructure. B•media is designed to facilitate content management and cross-media production workflow automation, ultimately for all of SSI.

B•media components include a Content Manager, which provides asset management; Product Manager, which furnishes a central view of product info and related content; and Administration Manager, for security and storage configuration. B•commerce (for e-commerce) and B•distinct (for one-to-one marketing) are added plug-ins.