A Curriculum for Cross-media Cataloging (912 words)

Then and Now

Frey Educational Resources has a five-person in-house graphics department responsible for the division's four catalog titles. Prior to using B•media, Frey's product/merchandising managers would create a mock-up of each catalog for the graphics department. The managers had to enter new copy for every edition, and cut-and-paste the dummy together using a labor-intensive manual process. Graphics then used the mock-up as a model to produce the actual catalog in QuarkXPress.