A Curriculum for Cross-media Cataloging (912 words)

These educators might tip a collective cap to companies such as School Specialty Inc. (SSI), an Appleton, WI-based distributor of non-textbook school supplies and furniture for pre-kindergarten through secondary education.

SSI offers more than 66,000 products to schools throughout the country using print and online catalogs. Having grown considerably through acquisition, the company currently comprises three divisions, reports Laura Bruck, vice president of marketing for Frey Educational Resources, a division of SSI.