6 Steps to a Successful Web Site Redesign — How PBS Did It

* How do I measure the effect of each tool on our site, in relation to key performance indicators?

* Are the tools your competitors use enhancing the customer experience?

* Are our target customers expecting these tools and technologies, or will they just confuse or slow down the shopping experience?

In its redesign, PBS added several functionalities, including parametric navigation, searchable programs by alphabet, double top navigation bar, catalog quick order, mini cart, express shop and video preview. Still to date, though, the company’s catalog generates a higher average order value, Downing acknowledged, in part because it’s “more browseable.”