3 Video Lessons From Startup Joyus

Joyus is a video-meets-social-meets-online-shopping destination that makes short videos with experts talking about highly curated lifestyle products in beauty, fashion and fitness, and sells them to a core demographic of urban, 30- to 45-year-old women.

Cassidy said Joyus’ video view conversion rate (VVCR) ranges from 0.5 percent to 5.5 percent. In addition, its average revenue per video (RPV) is 83 cents, meaning every thousand video views produces $830 in direct sales revenue. (Joyus shares a percentage of the sales on its site with its merchants.)