3 Tactics for Email: Promote, Personalize and Be Relevant

Multichannel marketers have an ideal way to boost sales, but not all of them use it. The method: sending emails to announce the arrival of a catalog. In a famous case study a few years ago, gifts and gadgets marketer Miles Kimball performed the optimal test. The company had 40,000 email addresses from customers who had purchased online and opted in to email communication.