Multichannel marketers have an ideal way to boost sales, but not all of them use it. The method: sending emails to announce the arrival of a catalog. In a famous case study a few years ago, gifts and gadgets marketer Miles Kimball performed the optimal test.
Arthur Middleton Hughes
As we wrap up our coverage of last month's All About eMail Virtual Conference & Expo, presented by eM+C magazine (sister publication of Catalog Success), this week we continue with Reggie Brady's “10 secrets to e-mail success,” revealing secrets six through 10.
Continuing our coverage of last month's All About eMail Virtual Conference & Expo, presented by eM+C magazine (sister publication of Catalog Success), this week we look at a presentation from Reggie Brady, president of Reggie Brady Marketing Solutions, a direct and e-mail marketing consultancy (and Catalog Success columnist).
Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on