Multichannel marketers have an ideal way to boost sales, but not all of them use it. The method: sending emails to announce the arrival of a catalog. In a famous case study a few years ago, gifts and gadgets marketer Miles Kimball performed the optimal test.
Arthur Middleton Hughes
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
As we wrap up our coverage of last month's All About eMail Virtual Conference & Expo, presented by eM+C magazine (sister publication of Catalog Success), this week we continue with Reggie Brady's “10 secrets to e-mail success,” revealing secrets six through 10.
Continuing our coverage of last month's All About eMail Virtual Conference & Expo, presented by eM+C magazine (sister publication of Catalog Success), this week we look at a presentation from Reggie Brady, president of Reggie Brady Marketing Solutions, a direct and e-mail marketing consultancy (and Catalog Success columnist).
Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on
More Blogs
