Marketers that use interactive data effectively — tracking each person’s clicks, opens, purchases, views, comments, etc. — can engage individuals with communications tailored exactly to them, at convenient times and in manners they prefer, to boost conversions, revenues and profitability.
Multichannel marketers have an ideal way to boost sales, but not all of them use it. The method: sending emails to announce the arrival of a catalog. In a famous case study a few years ago, gifts and gadgets marketer Miles Kimball performed the optimal test.
It’s not so much what you sell online, it’s how safe you can make that transaction. According to a recent national survey of 2,706 consumers conducted by JupiterResearch for eBillme, an online payment solution provider, 81 percent of credit and debit card users value fraud protection as the most important factor when selecting an online payment option. That’s four times more important to respondents than purchase rewards. Listed below are some more highlights from the survey. * 77 percent of credit card users said they’d accept changes in the online checkout payment process if it would enhance security; * when provided a
With a recent Strongmail/JupiterResearch survey reporting that 93 percent of all companies now deploy some type of e-mail marketing solution, the need to separate your messages from the clutter of consumers’ inboxes has never been greater. If you don’t already, now’s the time to centralize your e-mail campaigns. This is where you set rules to maintain message frequency, analyze subscriber behavior and coordinate a single e-mail initiative across all channels and business units. Without it, consumers will continue to be bombarded with marketing e-mails, thus undermining the relevance of each message. In a recent whitepaper from JupiterResearch, The Maturation of E-mail: Controlling Messaging
Brick-and-mortar retail sales influenced by consumers’ online browsing and research are expected to increase by a compounded annual growth rate of 12 percent over the next five years, according to a recent report by JupiterResearch. Offline sales influenced by online research will reach 40 percent of all U.S. retail sales by 2011. Other data released by the survey: * U.S. online retail sales will plateau at 10 percent to 15 percent of total retail sales; * U.S. online retail sales will grow by 16 percent in 2007, reaching $116 billion; and * Online sales will grow at a compound annual growth rate of 11
E-mail personalization is a lost opportunity, says David Daniels, research director at JupiterResearch, a Darien, Conn.-based business research firm. Such a lost opportunity is particularly troublesome, he says, in an era when the technology to do personalization is readily available. E-commerce merchants who responded to the e-tailing group’s fourth annual Merchant Survey, released last month, admit they still have a way to go in this arena. Following is how they answered the question: How do you define personalization relative to your Web site and e-mails? ¥ 7% said their sites dynamically show products based on customers’ past purchases. ¥ 14% offer tools that allow
If one of your New Year’s resolutions is to boost response from your opt-in e-mail marketing campaigns, you’re not alone. Many multichannel marketers are chanting the same mantra — and with good reason. E-mail click-to-purchase conversion rates and number of orders per e-mail delivered by retailers and catalogers continues to increase, according to DoubleClick’s Q3 2004 E-mail Trend Report. But other e-mail marketing statistics are less encouraging. For instance, revenue per e-mail delivered is declining, as is median order size. Moreover, open rates for offers made by retail and catalog companies were the lowest among those categories tracked by DoubleClick — 30.8